Protagonist

Every brand has a story.

We make sure yours is told well

Who's Protagonist?

Every story has one. We're a group of creatives , designers, photographers, and filmmakers making work for brands worth remembering.

Based in Vancouver, with a soft spot for lifestyle, wellness, hospitality, and consumer brands .

but open to anyone building something they care about.

Selected works

A clear glass contains a layered black powder with labels from top to bottom: activated charcoal, ginseng, natural electrolytes, against a gray background.
Blurred image of a person's hand with rings, holding a stylus or pen against a blue background, overlaid with text that reads 'Care Circle, You're Never Alone.'
A hand holding a clear bottle labeled 'Botanive' filled with green juice or smoothie against a partly cloudy sky.

services

  • Great brands don't happen by accident. We dig into who you are, what you stand for, and who you're talking to. Then we build a visual identity , strategy, logo, type, and system that makes you instantly recognizable and impossible to forget.

  • Some stories need to be seen. From campaign shoots that stop the scroll to product and lifestyle imagery that earns attention, we handle every part of the process, concept, production, and post so you show up exactly the way you should.

  • Some stories need to move. Whether it's a brand film, a commercial, or a short documentary, we direct, shoot, and edit visual work that puts your audience right in the heart of what you do.

Close-up of a person using a laptop computer, with a focus on their hand and keyboard in black and white.

Connect with Us

Every great project starts with a conversation.

Whether you have a brief ready or just a feeling something needs to change, REACH OUT. We'll listen first, ask the right questions, and give you an honest perspective on where to go from here.

Three vintage payphones mounted on a patterned green wall.